Media Alert: The New Mexico Department of Justice Sends Cease and Desist Letters to Several Hotels for Alleged Price Gouging

Roswell, NM – In response to last Wednesday’s press conference, the New Mexico Department of Justice has received almost a dozen complaints regarding potential hotel price gouging due to the South Fork and Salt fires. Cease-and-desist notices have been sent to several Roswell hotels, The Baymont by Windham, The Clarion Inn, Days Inn, Holiday Inn, and Home2 Suites by Hilton. In addition, the La Quinta in Artesia has also received a cease-and-desist letter.

The NMDOJ’s preliminary review indicates that several hotels have potentially engaged in unfair price-gouging, causing harm to those affected by recent wildfires. Several complaints received by our office outline that hotel bookings are being canceled, with little to no explanation, to then be rebooked at a higher price. Other anonymous complaints include allegations of blatant upcharging of hotel rooms due to the Ruidoso fires.

The notice requests immediate cessation from engaging in business practices that violate the New Mexico Unfair Practices Act which prohibits unconscionable business practices, such as exploiting consumers during an emergency.

We encourage the public to continue to submit any complaints of potential price gouging or other possible fraudulent behavior, to our office.

How Consumers Can Take Action:
Individuals can report potential price gouging or fraudulent behavior through the following methods…
  • Online: Visit our website at and complete the online complaint form.
  • Phone: Call our Office at 505-490-4060, option 3.

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